Email Promos Exposed

Michael Rasmussen's "Email Promos Exposed" Video Series: How to Write Killer Email Promos That Get Results!

Hi friends,
Have you ever been faced with the task of having
to write an email promotion to your list, and
then realized that you didn't know what to say or
how to say it?

Michael Rasmussen's new video course "Email
Promos Exposed" promises to solve that problem
for you by walking you through the actual process
of creating killer email promos step-by-step.

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If you're in a hurry, just go ahead visit this
URL to get instant free access to these videos:

http://www.emailpromosexposed.com/?thankyou-page=79543
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I decided to see if Michael's videos live up to
their promise by trying them out myself. Here's
what I found:

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Overall Quality
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The first thing I noticed when I opened up the
first video was the stunning production quality.
He used Camtasia Studio for the production, which
is now the industry standard for creating
high-quality screen capture video products. The
audio is near studio quality, and the graphics
are very professional. These videos were made by
someone who KNOWS what he's doing. Well done!

I also liked how Michael divided the videos up by
section, and then again by sub-section. For
example, one video is all about the subject line,
and then there are different parts of that video
that each cover a certain area of crafting a
killer subject line.

Now let's move onto...

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THE ACTUAL VIDEOS
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Here's a brief summary of each video. Obviously
it's impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.

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If you're in a hurry, just go ahead visit this
URL to get instant free access to these videos:

http://www.emailpromosexposed.com/?thankyou-page=79543
*************************************************

VIDEO 1 - INTRODUCTION

This video served as an introduction to the whole
course. You get to see a picture of Michael in
his every day life, and he establishes his
credibility right up front by talking about some
of his massive successes online. He even provides
proof of credibility by displaying two checks in
the amount of $50,000 and $25,000 which prove
that, when it comes to the subject of making
money with email promos, he knows his stuff.

This is a good lesson for anyone to get. Whenever
you're teaching people how to do something, it's
good to establish your credibility up front, so
that there's no doubt about whether or not you're
qualified to talk about the subject. Most product
developers either skip or minimize this step.

VIDEO 2 - BEFORE YOU WRITE THE PROMO

This video talks about some things that no other
marketer has bothered to mention. You'll learn
things like:

* The mindset you need in order to write a killer
promo

* The different tools you need before you get
started

* How to keep your emails laser-focused

* How to create an outline that practically
writes the email for you.

This was a fantastic video, and did a good job of
kicking things off.

VIDEO 3 - THE SUBJECT LINE

I liked this video, because it talked about one
of MY biggest weaknesses when it comes to writing
email promos... the subject line. The subject
line is a confusing topic, because nobody's 100%
sure what the best tactics are.

Michael breaks it down, and reveals:

* The biggest secret for writing a subject line
that makes people insanely curious.

* Techniques for personalizing the subject line.

* Mistakes to avoid when using personalization.

I was surprised to find that I was making some of
the mistakes that Michael mentioned in this
video, but now I know better.

VIDEO 4 - THE OPENING

This is where a lot of people slack off when
writing their emails. Michael talks about how
important it is to create an opening that is
conversational, and then reveals techniques and
examples on how to do that.

He also reveals:

* How to get people to keep reading your email
once they've opened it.

* How to make your opening interesting.

* Mistakes to avoid when creating your first few
paragraphs.

VIDEO 5 - THE BODY COPY

This is one of the "meatiest" portions of the
course, because it reveals techniques that are
not widely discussed on the forums, blogs, and in
most eBooks. He talks about the importance of
keeping your body copy tight and relevant, and
then reveals how you can do that. You'll also
learn:

* How to write powerful bullets that make people
curious and want to find out more.

* Simple formatting tricks for making your body
copy easy to read.

* The secret of "bucket brigade copy" and how to
use it in your email promos to force people to
keep reading.

VIDEO 6 - THE CALL TO ACTION

This is where a lot of people wimp out in their
email promos. They start out strong, but when it
comes time to ask the reader to click the link
and take action, they don't know what to say.
Michael talks about some of his favorite
techniques for making that happen, and also
reveals:

* The "magic question" to ask yourself that will
make your close much more powerful.

* The secret of the "unanswered question" and why
handling this is a surefire way to get people to
act right away.

* The structure of a powerful close.

* Mistakes people make when creating their close.

VIDEO 7 - CREATING AN EFFECTIVE P.S.

Some people say that the P.S. is one of the most
important parts of the email, because it is often
the one thing that gets people to click the link
at the end. In this video, Michael talks about:

* Why you should including a P.S. at the end of
your email.

* The 4 different kinds of P.S.'s you can use
(this section was a real eye-opener for me).

VIDEO 8 - COMMON MISTAKES PEOPLE MAKE

I loved this video, because it showed me some
mistakes that I was making that I wasn't even
aware of. Unless you're a seasoned pro, you're
probably guilty of some of the things that
Michael talks about in this video as well, and
that's why it's so valuable. I've shaved years
off my learning curve, because now I can avoid
some of the costly mistakes that I was bound to
make in the learning process.

VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS

This video alone is going to make me a lot of
money. Why? Because I used to only send out one
email promo for each affiliate promotion I was
doing. Michael showed me in this video how
important it is to send a follow-up promotion,
and he showed me exactly how to do it. He covered
things like:

* The psychology of follow-up email promo's.

* The 2 main types of follow-up promos that make
the most money.

* How to overcome readers' objections in your
follow up emails.

* The 2 most common mistakes people make when
writing follow-ups and how to avoid them.

VIDEO 10 - HOW TO WRITE BACK END EMAIL PROMOTIONS

Every marketing guru out there says that the REAL
money is on the back end. I'd have to agree with
them, but the problem is... most people have no
idea how to set up a back end system that makes
money. This video will teach you how to set up an
automated back end that's loaded with killer
promos that make you lots of cash on autopilot.
He reveals things like:

* The big difference between regular and back end
email promos.

* How to prepare a back end promotion sequence.

* Common mistakes people make when creating back
end email promos.

VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS

This could be the most important video of the
entire package for a lot of people, because most
people email their list to promote other people's
products as an affiliate. Let's face it, if you
only have 3 products, can you really afford to
only email your list 3 times a year? They'll get
bored hearing about the same old products over
and over again. This video sheds some light on
how to create killer affiliate promos. Michael
reveals things like:

* The two main types of affiliate promos.

* What makes affiliate promos different than
regular promos (and why ignoring this huge secret
could cost you big money).

* Michael's favorite tactics for creating
affiliate promos that no one else is doing.

* 3 different ways to add scarcity to your
affiliate promos (this is the most important
section of the video, so make sure you watch it
over and over again).

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CONCLUSION
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As you can see, Email Promos Exposed really packs
a lot of punch! Most of the courses out there
offer only watered down, weak content. Not this
one! These videos are going on my "A-list" for a
long time.

I've already watched them twice, and plan on
reviewing them every couple months to make sure
that I have the principals, techniques and
tactics burned into my mind.

If email marketing is an important part of your
business (and in my opinion, it's the most
important part of ANY online business), then you
owe it to yourself to check out Michael's
exciting new videos, Email Promos Exposed.

Here's the URL where you can get instant free access
to the videos right now.

http://www.emailpromosexposed.com/?thankyou-page=79543

Sincerely,
Richard

How Lyme Disease Has Affected One Family

From Wiscnews.com January 13,2008
Wrestling to beat Lyme disease
By Mark Nesbitt/Sauk Prairie Eagle
SAUK PRAIRIE AREA - Grand Avenue Elementary School fifth-grader Eddie Smith was overwhelmed by a groundswell of fund-raising support in his fight against Lyme disease at the Eagle wrestling Invitational tournament Jan. 5.

"When everyone wears a shirt with your name on it, I feel kind of scared," said Eddie, who is 10 years old and was diagnosed with the disease in 2003. "It makes you feel happy at the same time."

Eddie has battled Lyme disease with the support of his family for almost five years and the family has turned to a combination of alternative treatments in its mission to eradicate the disease.

"We feel a responsibility to be advocates to get people to look a little deeper for a solution and to help others with similar issues," said Eddie's father, Scott who also is the Sauk Prairie wrestling coach.

During the Jan. 5 event, the Sauk Prairie wrestling club hosted a fund-raiser for Eddie. Proceeds from the 50/50 raffle, bake sale and donation box will be donated to the family to help pay for the ongoing medical costs for Eddie's treatment.

Scott and his wife, Miki first noticed a problem with Eddie while on a camping trip in Sheboygan when he was 5 years old. Eddie developed a bulls-eye rash characteristic of Lyme disease. He was diagnosed with Lyme disease at Divine Savior in Portage and given two weeks worth of antibiotics.

"I just thought it was a sickness and it would go away like most sicknesses do," Eddie said.

Lyme disease is caused by the bacterium borrelia burgdorferi and is transmitted to humans by the bite of infected black-legged or deer ticks. If left untreated, infection can spread to joints, the heart and the nervous system.

A year-and-a-half after the diagnosis, Miki said she noticed that Eddie was battling joint pain and twitching. On the weekend of the youth wrestling tournament in 2006, Eddie's temperature spiked to 104 degrees and he gutted out the tournament.

"I still wrestled, but it hurt really bad," Eddie said. "I didn't do as well as I could have."

The Lyme symptoms were dormant for six months when Eddie was prescribed long-term antibiotics, but the striking abdomen pain returned.

"It's like someone is punching me," Eddie said. "It goes away for five seconds and comes back."

The Smiths have chosen to use a combination of special treatments to fight the disease, including acupuncture and electromagnetic therapy.

Acupuncture is a technique of inserting and manipulating filiform needles into "acupuncture points" on the body with the aim of restoring health, treating pain and diseases, according to Wikipedia.com.

Electromagnetic therapy is a form of alternative medicine aimed at treating disease by applying electromagnetic energy to the body.

Scott said health officials continue to debate the effectiveness of some alternative treatments Eddie is undergoing, but said the family would do whatever it could to help his son get through the effects of the disease.

"We have learned that you can take antibiotics and the Lyme can hide out in the body and go into cyst form," Scott said. "There is a lot of disagreement out there. I think a lot of doctors will be upset with what we are doing. We are just doing what is best for Eddie

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Symptoms of Lyme Disease- ALDF-2007

Hi again all,
I hope everyone had a great Christmas and is looking to a Happy and Healthy New Year. My Lyme friends know how important it is to be healthy, or at least, feel healthy. I thought I would familiarize those of you who may not know what the symptoms of Lyme disease are with this excerpt from the website of the American Lyme Disease Foundation. It is a great website for those of you wishing more info on Lyme disease. I thought for my friends who stopped by to purchase or get more information on some of the great web products I have on this site, might like to know a liitle more about why this disease makes their friends so miserable.I hope this educates!

Thanks for stopping by!
Rick Bowman

Symptoms The spirochetal agent of Lyme disease, Borrelia burgdoferi, is transmitted to humans through a bite of a nymphal stage deer tick Ixodes scapularis (or Ixodes pacificus on the West Coast). The duration of tick attachment and feeding is a key factor in transmission. Proper identification of tick species and feeding duration aids in determining the probability of infection and the risk of developing Lyme disease.

The early symptoms of LD can be mild and easily overlooked. People who are aware of the risk of LD in their communities and who do not ignore the sometimes subtle early symptoms are most likely to seek medical attention and treatment early enough to be assured of a full recovery.

An EM rash generally has the following characteristics:

Usually (but not always) radiates from the site of the tickbite
Appears either as a solid red expanding rash or blotch, OR a central spot surrounded by clear skin that is in turn ringed by an expanding red rash (looks like a bull's-eye)
Appears an average of 1 to 2 weeks (range = 3 to 30 days) after disease transmission
Has an average diameter of 5 to 6 inches
(range = 2 inches to 2 feet)
Persists for about 3 to 5 weeks
May or may not be warm to the touch
Is usually not painful or itchy
EM rashes appearing on brown-skinned or sun-tanned patients may be more difficult to identify because of decreased contrast between normal skin tones and the red rash. A dark, bruise-like appearance is more common on dark-skinned patients.

Ticks will attach anywhere on the body, but prefer body creases such as the armpit, groin, back of the knee, and nape of the neck; rashes will therefore often appear in (but are not restricted to) these areas. Please note that multiple rashes may, in some cases, appear elsewhere on the body some time after the initial rash, or, in a few cases, in the absence of an initial rash.

Around the time the rash appears, other symptoms such as joint pains, chills, fever, and fatigue are common, but they may not seem serious enough to require medical attention. These symptoms may be brief, only to recur as a broader spectrum of symptoms as the disease progresses.

As the LD spirochete continues spreading through the body, a number of other symptoms including severe fatigue, a stiff, aching neck, and peripheral nervous system (PNS) involvement such as tingling or numbness in the extremities or facial palsy (paralysis) can occur.

The more severe, potentially debilitating symptoms of later-stage LD may occur weeks, months, or, in a few cases, years after a tick bite. These can include severe headaches, painful arthritis and swelling of joints, cardiac abnormalities, and central nervous system (CNS) involvement leading to cognitive (mental) disorders.

The following is a checklist of common symptoms seen in various stages of LD:

Localized Early (Acute) Stage:

Solid red or bull's-eye rash, usually at site of bite

Swelling of lymph glands near tick bite

Generalized achiness

Headache

Early Disseminated Stage:

Two or more rashes not at site of bite

Migrating pains in joints/tendons

Headache

Stiff, aching neck

Facial palsy (facial paralysis similar to Bell's palsy)

Tingling or numbness in extremities

Multiple enlarged lymph glands

Abnormal pulse

Sore throat

Changes in vision

Fever of 100 to 102 F

Severe fatigue

Late Stage:

Arthritis (pain/swelling) of one or two large joints

Disabling neurological disorders (disorientation; confusion; dizziness; short-term memory loss; inability to concentrate, finish sentences or follow conversations; mental "fog")

Numbness in arms/hands or legs/feet
Diagnosis
If you think you have LD symptoms you should see your physician immediately. The EM rash, which may occur in up to 90% of the reported cases, is a specific feature of LD, and treatment should begin immediately.

Even in the absence of an EM rash, diagnosis of early LD should be made on the basis of symptoms and evidence of a tick bite, not blood tests, which can often give false results if performed in the first month after initial infection (later on, the tests are more reliable). If you live in an endemic area, have symptoms consistent with early LD and suspect recent exposure to a tick, present your suspicion to your doctor so that he or she may make a more informed diagnosis.

If early symptoms are undetected or ignored, you may develop more severe symptoms weeks, months or perhaps years after you were infected. In this case, the CDC recommends using the ELISA and Western-blot blood tests to determine whether you are infected. These tests, as noted above, are considered more reliable and accurate when performed at least a month after initial infection, although no test is 100% accurate.

If you have neurological symptoms or swollen joints your doctor may, in addition, recommend a PCR (Polymerase Chain Reaction) test via a spinal tap or withdrawal of synovial fluid from an affected joint. This test amplifies the DNA of the spirochete and will usually indicate its presence.(American Lyme Disease Foundation Website-2007)

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